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Serving Local Organizations

Personalized HR Support for Growing Teams

Work directly with experienced HR professionals who take the time to understand your unique challenges.

We deliver hands-on, tailored solutions—not one-size-fits-all templates.

Explore Services
0+
Years Combined Experience
0%
Custom Solutions
5+
Industries Served
What We Offer

Solutions Built for You

Every organization is different. We craft customized HR strategies and hands-on support that fit your specific needs, culture, and goals.

Core Partnership

Fractional HR Partnership

Your dedicated HR team, available whenever you need us. With flexible monthly retainer options, you get comprehensive access to all our HR services and expertise—from strategic planning to day-to-day support.

Strategic HR planning & execution
Access to senior HR professionals
Unlimited consultations
All services included below
Custom support for your goals
Scalable as you grow
COMPREHENSIVE HR SUPPORT

Our retainer partnership gives you access to a complete suite of HR services.

Tap each category below to explore our full range of expertise:

HR Compliance Audits

Comprehensive reviews of your HR practices to ensure federal, state, and local compliance.

  • Multi-state compliance
  • Regular audit schedules
  • Documentation review

Policy Development

Custom HR policies that protect your organization while reflecting your values and culture.

  • Employee handbooks
  • Standard operating procedures
  • Workplace policies

Workplace Investigations

Professional, impartial investigations of sensitive workplace issues and complaints.

  • Harassment & discrimination
  • Policy violations
  • Detailed reporting

Employment Law Guidance

Navigate complex employment laws with confidence and expert support.

  • Legal compliance advice
  • Termination guidance
  • ADA & FMLA support

Talent Acquisition

Attract and hire top talent with strategic recruitment processes built for your needs.

  • Recruitment strategy
  • Job descriptions
  • Interview processes

Onboarding & Offboarding

Create seamless experiences for employees entering and leaving your organization.

  • Onboarding programs
  • Exit interviews
  • Knowledge transfer

Performance Management

Build systems that drive employee growth and organizational success.

  • Review processes
  • Goal-setting frameworks
  • Continuous feedback

Compensation & Benefits

Design competitive packages that attract and retain top talent within budget.

  • Salary benchmarking
  • Benefits strategy
  • Total rewards

Leadership Development

Cultivate strong leaders who can guide your organization to success.

  • Executive coaching
  • Manager training
  • Leadership programs

Skills Training

Build capabilities across your workforce with targeted training programs.

  • Technical skills
  • Soft skills development
  • Career pathing

Compliance Training

Required training programs delivered effectively to keep your team compliant.

  • Harassment prevention
  • Safety training
  • DEI workshops

Culture Assessment & Design

Understand and shape your organizational culture to align with your values and goals.

  • Culture audits
  • Values definition
  • Culture initiatives

Employee Engagement

Build programs that keep your team motivated, connected, and committed.

  • Engagement surveys
  • Recognition programs
  • Team building

Retention Strategies

Reduce turnover and keep your best talent engaged and growing.

  • Stay interviews
  • Career development
  • Succession planning

Employee Handbooks

Comprehensive, compliant handbooks that clearly communicate your policies and expectations.

  • Custom content
  • State-specific compliance
  • Regular updates

Job Descriptions & Architecture

Clear, detailed job descriptions that support hiring, performance, and compensation.

  • Role documentation
  • Career ladders
  • Org design

HR Process Documentation

Standard operating procedures that ensure consistency and efficiency.

  • Process workflows
  • Checklists & templates
  • HRIS support
Why Choose Us

A Partner Who Knows Your Business

We take a personal, hands-on approach to HR—getting to know your team, culture, and challenges to deliver solutions that truly fit.

OUR DIFFERENCE

Direct, Personal Approach

Work directly with Shareen and Blake—no intermediaries, no call centers, no generic solutions. We take the time to truly understand your business.

On-Site & Direct Access
In-person meetings at your location or virtual—we're hands-on and available however you need us
Deep Relationship
We learn your culture, values, and challenges to provide truly relevant advice
Consistent Team
No rotating consultants—work with the same trusted advisors every time
20+
Years Combined Experience
100%
Customized Solutions
What Sets Us Apart

Results-Driven Partnership

We combine deep expertise with genuine care for your success. Our approach goes beyond advice—we're invested in your outcomes.

Responsive Support

HR challenges don't wait for business hours. We respond quickly to urgent issues and provide proactive guidance to prevent problems before they arise.

Available for urgent employee relations issues

Industry-Tailored Solutions

Every strategy is built from the ground up for your specific situation. We've worked with healthcare, tech, manufacturing, professional services, and more.

Healthcare & wellness organizations
Tech startups & growth companies

Deep Compliance Expertise

Navigate the complex landscape of employment law with confidence. We stay current on federal, state, and local regulations.

FMLAADAEEOCOSHAMulti-State
REAL IMPACT

The Problems We Solve

We don't just offer HR services—we solve the challenges that keep you up at night and hold your business back.

Stop Losing Your Best People

We help you build retention strategies that make top talent want to stay

Build Teams That Actually Care

We help you create cultures where people are engaged, motivated, and bring their best

Sleep Easy During Audits

We help you achieve bulletproof compliance so you pass every audit with confidence

HR That Doesn't Hold You Back

We help you streamline processes so HR becomes an asset, not a bottleneck

Your Journey With Us

How We Work Together

A simple, transparent process from first contact to ongoing partnership

Meet the Team

Your HR Partners

A husband-and-wife team bringing decades of combined HR expertise and a personal touch to every client relationship.

Shareen and Blake Crawford - Rock & Pond Consulting Team

Expert Partners,
Not Just Consultants

We bring the rigorous standards of Fortune 500 HR to your growing business—without the corporate bureaucracy. We don't just advise; we step in to handle the hard work so you can focus on what you do best.

Shareen Crawford

Co-Founder & HR Strategist

With a background managing HR at industry giants like Microsoft, Starbucks, and Home Depot, Shareen brings a depth of strategic vision that few small businesses can access. Clients describe her as a trusted confidant—a steady refuge who can take on any problem, no matter how complex, with total reliability.

Blake Crawford

Co-Founder & HR Consultant

Drawing on experience from Target, Blue Shield, and agile tech startups, Blake specializes in operational precision. His superpower is patience and detail in high-pressure environments. Clients rely on him as a calming presence who consistently delivers results when it matters most.

Combined Experience at Leading Organizations

Microsoft
Starbucks
Target
The Home Depot
Blue Shield